Public Relations, Social Media and Ephemera Since 2005
Get on yer boots and pour the Shiner Bochs, I’m coming to Texas.
I’ll be joining Brian Oberkirch’s panel on “The Marketing of No Marketing” at SXSW. Brian’s got the details here.
And a bonus link, you can listen to my panel on the “Global Microbrand” from the last SXSW here.
From Day One of StartUp Camp NYC here. And from last night’s NYC Web 2.0 Meetup here.
When you spend more time with entrepreneurs than with marketing folks, you realize that the answers we are providing our clients are not for the questions they are asking.
Twas ever thus I suppose.
I’m at Start Up Camp NY, right between Howard Greenstein and David Blumenstein (AKA David.com).
Right now we’re in the HappySponsorTalk part of the morning but after lunch it’s the open sessions / unconference portion of our day. I’ll report as it happens.
This one’s going to be good…
Good afternoon.
My agency created two viral videos for client [name deleted to protect the poor unfortunate client] that are being featured on Inside Edition tonight because of its immense popularity in just two weeks.
Hold on a minute.. because of Inside Edition’s immense popularity in just two weeks? Sorry, I couldn’t resist.
…
The first video “[deleted]” is on YouTube, IFilm, Break.com, etc and has been picked up by MSN, AOL video and loads of other sites and by bloggers as well. Web chatter is raging to the tune of “Is this really happening ‘now;” “Another happy Vista company,” “Shoulda used a Mac.” . Just 2 weeks old, it has created a major sensation – so much so that Inside Edition is today interviewing the video company that created the video
OK, where to start.
The sloppy punctuation? Nah, too easy.
I’m sure you told your clients you got them placements on YouTube, iFilm, AOL video etc…. But bragging about that to a list of 50+ bloggers and journalists (you put us in the carbon copy field, not the blind copy field) is asking for a smack down.
6,000 views on YouTube is not a major sensation. That you would assert that proves to me that you don’t know we can check these things very easily.
Inside Edition? Afternoon TV is where your target audience is? What’s next, a hit on Judge Judy?
And most of all… all together now…
VIDEOS ARE NOT VIRAL.. AGENCIES DON’T MAKE THEM VIRAL… CONVERSATIONS AND CONNECTIONS ARE VIRAL
Get it?
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