CenterNetworks has a conversation with Johnny Boston

Last week Johnny Boston of Raw Digital sat down with Allen Stern of CenterNetworks for a conversation on the state of online video.

Raw Digital’s main differentiation from other production houses doing online video is its background in film and television. This is not just a guy with a HD camcorder shooting against a blue screen. This is high production values. So inevitably the conversation came around to monetization. Here’s Allen’s take:

One of the discussion points we disagreed on was around monetization. From what I gather, Johnny believes that you must be able to completely monetize (on a large scale) before beginning production of the video show. While I believe having some monetization in place, it’s also important to move forward. Though I understand that creating a video production is different than a blog or Web application.

Video costs money. Even if it’s going on YouTube.

We had an even longer conversation about advertising, and web start ups (especially videobloggers and podcasters) who think that by attracting a pile of viewers and putting up an ‘advertise with us’ page, that advertisers will come knocking down their doors. But that will have to wait for another post.

Here’s the full story.

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