Comments on: Demographic delusions http://www.parmet.net/pr/2007/11/06/demographic-delusions/ Public Relations, Social Media and Ephemera Since 2005 Mon, 15 Mar 2010 09:02:03 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Annie Heckenberger http://www.parmet.net/pr/2007/11/06/demographic-delusions/comment-page-1/#comment-223541 Annie Heckenberger Sun, 11 Nov 2007 01:21:42 +0000 http://www.parmet.net/pr/2007/11/06/demographic-delusions/#comment-223541 Great post. I don't know that it's most marketers think like a 20-something or think everyone else is living on a farm; I think it's marketers in NYC and maybe SF. I was one of them. I remember sitting around a conference room table wracking my brain to imagine the day in the life of a mom. Any mom. I was a NYer. Even the NYC mom's in the room and the mom's from the NYC metro area (Westchester, LI, CT, NJ) couldn't pinpoint the life of mom's across the US. The NYC metro is an anomaly to how the rest of the US lives. Meanwhile, my parents are not boomers. My Dad turns 70 in a few weeks. So using them as an example, had me projecting examples of a COMPLETELY different generation. Great post. I don’t know that it’s most marketers think like a 20-something or think everyone else is living on a farm; I think it’s marketers in NYC and maybe SF. I was one of them. I remember sitting around a conference room table wracking my brain to imagine the day in the life of a mom. Any mom. I was a NYer. Even the NYC mom’s in the room and the mom’s from the NYC metro area (Westchester, LI, CT, NJ) couldn’t pinpoint the life of mom’s across the US. The NYC metro is an anomaly to how the rest of the US lives.

Meanwhile, my parents are not boomers. My Dad turns 70 in a few weeks. So using them as an example, had me projecting examples of a COMPLETELY different generation.

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