PR isn’t broken – it’s many of the practitioners in our industry who need to be educated. I actually get press releases from other agencies and I own a PR firm. It’s absolutely ridiculous. I get a kick out of it and then use the correspondence to remind my staff what not to do.

And embargos do work – occasionally. We very rarely use embargos (unlike other firms that use them often) and we only use an embargo with someone we have a long-standing relationship with. We broke a national story last week using an embargo. We worked with one TV outlet, one major radio outlet and one important print outlet. We have relationships with all of them and the story took off. It can be done, but should be done with planning and caution.

Gina Rubel
The PR Lawyer
www.theprlawyer.com

Fantasies of old-school control continue unabated . . .