I normally eschew embargoes – that is I try very hard to convince clients that unless they are offing information on the second gunman, an exclusive interview opportunity with Jimmy Hoffa or a sneak peek at the last season of Battlestar Galactica, embargoes aren’t worth it.
Allen Stern of Centernetworks however, has a different take:
Why are embargoes important? Because they allow the writer advanced time to prepare a story that has more details than just a press release post. It allows me to look at the service and give you a more detailed analysis. I can dive in and give you more than some corporate speak. They are critical for a site’s readers.
Full post here.
Allen is a blogger and source of news on the East Coast technology community who’s opinion I respect so I’m going to have to start reconsidering offering embargoes. Especially to Allen.
