OnMedia CEO Showcase
BlueTie - Banner ads don’t work very well on web apps. Well there’s a surprise. BlueTie is apparently about monetizing web apps. He calls this ‘featuretisement.’ It looks pretty interesting - making advertising look like features. Helping people make money is a good thing.
GorillaSpot - OK… so the guy quotes the figure that 60% of the content viewed by 21 year olds was created by someone they know. So the theory goes, we all know brands so we’ll be more than happy to have these brands as friends? All this technology so I can create a new commercial for one of my ‘trusted brands?’ I don’t get it.
Apptera - Mobile advertising. Ok.
EffectiveUI - Rich Internet Application development. They make pretty front ends. More ‘the audience is demanding… the audience is demanding’ talk. No, the audience is creating it’s own stuff and ignoring what big media is trying to tell it to watch. Shopping experiences don’t have to be ‘engaging.’ They just have to be easy to use.
Kiptronic - He says he’s going to give us his thoughts on where media consumption is going. Does he realize he’s in a CEO showcase?
Baynote - Recommendation-based search. Meet ThisNext, Amazon and a couple dozen other recommendation sites. Plus the guy said “Long Tail” so I’ll have to shout BINGO.
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