Comments on: OnMedia – KPMG Survey http://www.parmet.net/pr/2008/01/29/onmedia-kpmg-survey/ Public Relations, Social Media and Ephemera Since 2005 Sat, 20 Mar 2010 06:15:56 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: David Parmet http://www.parmet.net/pr/2008/01/29/onmedia-kpmg-survey/comment-page-1/#comment-255195 David Parmet Tue, 29 Jan 2008 15:02:15 +0000 http://www.parmet.net/pr/2008/01/29/onmedia-kpmg-survey/#comment-255195 I'm just quoting the survey.... I’m just quoting the survey….

]]> By: Dave Hamilton http://www.parmet.net/pr/2008/01/29/onmedia-kpmg-survey/comment-page-1/#comment-255190 Dave Hamilton Tue, 29 Jan 2008 14:41:16 +0000 http://www.parmet.net/pr/2008/01/29/onmedia-kpmg-survey/#comment-255190 With regards to your last comment about "the return or benefits of online advertising vs. traditional channels" -- I think you have introduced some confusion yourself. After all, "traditional" (i.e. banner-based) online advertising has been proven VERY effective over the last 10 years as that market has now matured. It can even be argued that banner-based online advertising is now a "traditional channel", by your inferred definition of the terms. What hasn't (yet?) been proven effective is how new forms of online advertising will work, and I suspect you're right in your assessment: advertising on these new social media sites won't be nearly as valuable as many seem to think. With regards to your last comment about “the return or benefits of online advertising vs. traditional channels” — I think you have introduced some confusion yourself.

After all, “traditional” (i.e. banner-based) online advertising has been proven VERY effective over the last 10 years as that market has now matured. It can even be argued that banner-based online advertising is now a “traditional channel”, by your inferred definition of the terms.

What hasn’t (yet?) been proven effective is how new forms of online advertising will work, and I suspect you’re right in your assessment: advertising on these new social media sites won’t be nearly as valuable as many seem to think.

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