When I saw the email from MyRagan.com asking me what I would do if China were my client, I admit I thought here we go again. Once more on the downward spiral of stupid that the traditional PR folks always insist on continuing.
But I was in for a pleasent surprise. There seem to be more than a few PR practioners who get it.
One comment in particular stuck out at me:
The PR value of being the first corporate sponsor to see the light and withdraw its support from the Genocide Olympics would be huge. The first company to do this would raise the ethical bar for the rest of them. Never again will there be such a profound opportunity for the world to get the Chinese government to start changing its ways or put itself clearly and explicitly on record as thumbing its nose at the standards of the civilized world. China, like South Africa before it, needs to be humbled into behaving like a modern nation if it wants the benefits of participating in a modern economy.
This is from Jeff Dunsavage, creator of the wonderful OurWorld page, a great resource for those trying to put their money where their ideals are.
Here’s the discussion. Join in if you are a member.
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