More of the ‘if you want to read the kids’ nonsense from Ragan:
Companies and their communicators are eager to make a meaningful connection with the influential “Millennial” marketing segment, particularly those members of the 70-million-strong group (also called Generation Y) in the 16-to-25-year age range. However, many struggle to do so. One major hurdle to success: Keeping pace with Gen Y’s new media preferences and understanding what communication tactics resonate most.
Please….
If texting, owning an iPod, fast forwarding through commercials and having a Facebook page were the criteria, half of my suburban, middle-aged neighbors would qualify for Millennial status.
It’s not about what we toys we own. It’s about what we care about, treasure, find meaningful and important in our lives. Figure that out and you’ll be a successful marketer. Focus on bright shiny toys and you’ll spend your career chasing fads.
