For Whom The Bell Tweets

I was interviewed by Jessica Levco of Ragan for her story on The Media is Dying – a Twitter collective, recording the slow drip drip death of old media.

David Parmet, a New York PR agent, said the feed helps those involved in the public relations industry.

“For PR flacks, it’s always a good idea to make sure you know when journalists are moving around,” Parmet said. “If you’re pitching a story, you’ve got to know where people are.”

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Actually, what I said (and believe) is that “The Media” is a misnomer. It’s not media, old or new, that is dying. It’s the business model that’s giving up the ghost.

Peter Himler (as always) puts it more succinctly than I:

In my opinion, the name was simply inaccurate. Themediaisexpanding, changing, convulsing are probably more apt descriptions of what’s happening in the media ecosystem.

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