I’m pleased to announce that I’ve added my name to the Ad-Hocnium gang of brilliant social media gurus. Chris’s vision of an ad-hoc agency of social media experts fits neatly into my notion of where the agency world needs to go.
Ad-Hocnium is bringing together some of the smartest and most experienced people in the blogopshere and social media universe. As Chris puts it in the announcement:
Together we are a sort of talent co-op, strengthening our reputations by association and learning from each other too. We are making formal our informal and largely invisible trust network, differentiating ourselves from the wave of social media consultants who have become micro-celebrities and promise to help your brand do the same, but have no real business backgrounds or long term experience. By focusing on the end goal of innovation and transformation, we are not limited to social media solutions – we can think differently about business processes, branding, marketing campaigns, customer support, hiring, training, partnerships, sales and other aspects of operations even.
PRWeek also has the news.
Update: Fellow catalyst Neville Hobson adds:
What I find especially thrilling is when an alliance of such people, in different places around the world, starts to coalesce where everyone involved doesn’t yet know exactly how the thing will work out but is willing to throw some hats into the ring to find out.
Of course this does not change my status as a freelancer – Ad-Hocnium is just that – ad-hoc. I’ll still be here doing my existing client work and blogging away as always.
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