Comments on: Better Tools For The Job http://www.parmet.net/pr/2009/01/23/tools-job/ Public Relations, Social Media and Ephemera Since 2005 Sat, 20 Mar 2010 06:15:56 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: David Parmet http://www.parmet.net/pr/2009/01/23/tools-job/comment-page-1/#comment-372072 David Parmet Sat, 24 Jan 2009 01:23:29 +0000 http://www.parmet.net/pr/?p=1873#comment-372072 Hi Amber - Unfortunately some of the 'tools' to which you and I are referring are owned by companies which have their hooks firmly into the PR market and it will be very difficult to dislodge them. <br><br>Which of course is a subject for another post..... Hi Amber – Unfortunately some of the 'tools' to which you and I are referring are owned by companies which have their hooks firmly into the PR market and it will be very difficult to dislodge them.

Which of course is a subject for another post…..

]]> By: Amber Naslund http://www.parmet.net/pr/2009/01/23/tools-job/comment-page-1/#comment-372069 Amber Naslund Fri, 23 Jan 2009 17:29:02 +0000 http://www.parmet.net/pr/?p=1873#comment-372069 David,<br><br>It's so true that with the plethora of tools available, I think sometimes we're missing out on the "right" part of right tools. And like everything else in this space, the inefficient tools will eventually become obsolete as smarter and faster ones show up to take their place.<br><br>As for Radian6, you're spot on when you're talking about the actionable part. The monitoring is critical, but actually being able to do something with what you learn and hear is the most important way to actually move the needle in business.<br><br>Thanks for the mention, and for an interesting discussion.<br><br>Best,<br>Amber Naslund<br>Director of Community | Radian6<br>@AmberCadabra David,

It's so true that with the plethora of tools available, I think sometimes we're missing out on the “right” part of right tools. And like everything else in this space, the inefficient tools will eventually become obsolete as smarter and faster ones show up to take their place.

As for Radian6, you're spot on when you're talking about the actionable part. The monitoring is critical, but actually being able to do something with what you learn and hear is the most important way to actually move the needle in business.

Thanks for the mention, and for an interesting discussion.

Best,
Amber Naslund
Director of Community | Radian6
@AmberCadabra

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