Get It?

: Image via Wikipedia

This has got to be the biggest red flag we’re seeing these days. This idea that you can “get” your customers to do things. Get them to buy. Visit. Blog. Comment. Engage. Evangelize. Own. Get them. Get them. Get them.

So sez Spike Jones of Brains of Fire (Link).

If your success depends on getting people to ‘do something,’ anything they wouldn’t normally do or be inclined to consider doing, you are going to fail. That includes visit your web site, join your proprietary social network, wear your t-shirts, whatever.

On the other hand, if you can create a compelling case, or give people something that makes perfect sense to them so that they naturally want to participate, you just might be onto something.