Who Will Tell The Advertisers?

I had lunch today with Michelle Leder, author of footnoted.org and former co-conspirator on the Take19 blog.

We were talking revenue models, advertising and the real value of blogs. Michelle’s readers are mainly high-income, high-worth, deeply involved in the financial sector, in short, a very desirable demographic.

And suddenly in the middle of discussing click throughs and CPMs we wondered if advertising is even the solution. What about a world where, as the New York Times reported today, consumers are spending less and saving more? Who will click on an add urging you to buy another iPhone killer when you are still paying off the last one? Who will even care about the newest bright shiny toy at C.E.S. when they are struggling to pay the mortgage?

And with so many blogs and blog networks making bank off of the consumer technology industry, how much longer can so many gadget blogs and videobloggers remain afloat?

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