Do Republicans Get The Internet?

: Image via Wikipedia

I’ve writen before about the “Obama won because his team used social media” meme and why it’s wrong. This morning Meghan McCain (of the Arizona McCains) chimes in from the GOP side of the arguement.

You can read the article here.

The money quote is from a Republican strategist who points out that

we have to understand what drives success. In some ways we continue to put the cart before the horse. Technology does not drive success. Message (especially a well crafted one) drives success.

Bingo.

Admittedly the GOP and their amen corner in the conservative blogosphere have been pretty lame in their use of the Internet. But even if they were slick as oil they’d still be nowhere without a compelling message.