How To Market In A Recession – Have A Sense Of Humor

Mohegan Sun, the native-American mega-casino in Connecticut is taking an interesting tact in their marketing efforts.

a recession theme-aimed squarely at a new breed of customer: the budget-conscious high roller. The minimum bet at the black jack table has been dropped to just five bucks. Half- and even quarter-cent slot machines have hit the gaming floor, too. Meanwhile, the Sun is hoping to recapture some of the fast-disappearing expense-account trade with its “Business Bail Out” program, which includes free gaming lessons for corporate clients.

Link

I like this. You’ve got to hand it to the marketing folks for having the guts to go with reality in place of the fantasy that most casinos try to sell.

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