We Have Met The Enemy

And apparently the enemy is us.

An invitation to a two day (TWO DAY!!!) conference on Twitter just popped into my email inbox.

I have no particular beef with the organizers and speakers. But really – is this what people (more to the point, what their employers) are spending money on – conferences on the latest social media toys?  Aren’t we in a recession with budgets being slashed and PR people being turned out of their cubicles?

Aren’t there more important things to think about? Like, for example, smarter ways in which we can help our clients engage with their communities and build the kind of relationships that last longer than it takes to type 140 characters?

More to the point, do we really need two day conferences to learn how to use Twitter?

Twitter is a tactic – it’s a thing people do. Some day it will seem as natural as answering the phone. For some of us it already is. Do you think businesses should spend money on training their marketing staff on answering the phone?

Dumb question, I know.

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