Busy day, so this will have to suffice.
Monthly Archive for August, 2009
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I’m a bit late to all the SXSW panel picker self promotion this year, but that doesn’t mean I’m trying for my third trip back to Austin. This year I have two panels up for your kind consideration. Both are a bit of a change for me.
Jocks Online: the Future of Sports Fandom came about from my work with NBC Sports and the USOC on the upcoming Winter Olympic Games. We’ll be covering everything from how bloggers are making the back pages irrelevant to how minor league and amateur athletes are leveling the playing field (pun intended) with big league athletes.
Not Just For Obama: New Media Gets Local was inspired by my involvement in local politics here in Pound Ridge, both as a candidate and as an activist. Noel Hidalgo put me in touch with Julie Blitzer of Advomatic and this panel was born. We’ll be covering how social media tools are being used at the local level.
If any of this interests you at all, or if you just want to give me an excuse to go to Austin next March, please vote!
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Why is it assumed that social media practitioners are somehow more honest, open, transparent, etc., than old school PRbots?
It’s flattering to believe that social media is somehow immune from the excesses (or improprieties) that have become associated with the black hats of PR. But that’s a false sense of entitlement. If we’re all smart, the next stage of social media’s integration into mainstream messaging will focus less on how new messages are spread and more on what those messages are actually saying in the first place.
Using social media tools doesn’t make a company or organization or individual more transparent or give them a human face. In fact, being transparent and having a human face are the prerequisites for a successful social media program. Otherwise it’s just marketing bullshit.
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I’ve been busy, doing client work and writing proposals.
As opposed to the social media superstars (right on Chris!).
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I’m still in the process of coming up for air, and going through a huge pile of photographs, but I wanted to offer the following profound thoughts:
Kudos to Kristin Maverick for her new gig at AttentionPR. Attention has been gathering quite a stable of talented folks; Kristin is a real rock star and they are lucky to have her. True to form, here’s the announcement on Attention’s blog.
And kudos to Todd Defren and the team at SHIFT Communications for pulling in Club Med as a client. I think this has to go down as a dream client. The ‘getting to know you’ meetings must be a blast but hopefully they don’t have to sing the ‘Hands Up’ song.
Finally, a great big bucket of stupid pills to the MTA of New York and New Jersey for trying to shake down the Station Stops blog. Details here. And here’s an interview with Chris himself who is quite surprised to find out that the train schedules are considered intellectual property.
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