Image by karen horton via Flickr
On New Years Day, Sue discovered (to her shock and horror) that Food Network and HGTV had been dropped from the Cablevision lineup.
Now my bride is a confirmed Food Network junkie. She’s even priming Twin Princess Number Two to be the Next Food Network Star. So this lineup change was not going to go over well.
A bit of investigation turned up this site, which as far as I can tell is Cablevision’s only statement on the subject. Read it and try to stay awake, I dare you. It reads like something written by the PR agency and run over by the lawyers. In other words, CYA and bland bland bland.
On the other hand, Scripps, the owners of Food Network and HGTV are not rolling over and playing dead. To communicate with Cablevision viewers, they’ve set up two web sites. They’ve been active on Twitter and Facebook. And their fans have been whipped up into a social media frenzy.
Now I’m not one to beat the ‘every company should be on Twitter’ drum but do you think Cablevision, who has set up and left unused several Twitter accounts, might want to be out there to intercept comments like these? I guess the same lawyers and PR bots who wrote the copy on that web page feel that they’ve done enough.
Unfortunately, in today’s media environment, “enough” isn’t good enough.
As for us, we’re voting with our wallets. Verizon will be at our doorstep on Monday morning to switch us over to FiOS. And finally I’ll get BBC America.
Related articles by Zemanta
- No More Food Network Or HGTV For Cablevision Subscribers (cinemablend.com)
- Cablevision, Scripps butt heads over fee increase (seattletimes.nwsource.com)
- Food Network and HGTV pulled off Cablevision in Northeast (tvsquad.com)
- Scripps Networks Warns of Blackout (online.wsj.com)
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