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So now you’ve taken my advice and you are a full throttle modern media machine. You’re taking your news directly to the people without those old fashioned gate keepers.
Is this the Brave New World we’ve all dreamed of? Well maybe not so fast. PRNewser quotes a Kent State professor, referring to the recent tragic events in West Virginia:
Would we have learned about the 100+ safety violations at Upper Big Branch this year alone? Would we know about Massey’s environmental record in strip mining? Would the CEO’s arrogance toward the media have been highlighted? Probably not. But thanks to an independent news media, we’re getting a more balanced story.
You see folks, we still need a strong and independent media. They do serve a purpose after all. They keep us honest.
In the age of social media, are companies becoming content creators? Of course. Does it make sense for them to be creating compelling and valuable content? It depends, but in most cases, yes.
However, as Sledzik notes, when the news comes straight from the company, we’re likely not getting the full story.
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