Marketing Begins At Home

Like everyone else in the web / intersocialmediasphere marketing world I read Purple Cow along with the Cluetrain Manifesto and all the other Web2.0 required reading.

I’ll freely admit to know and again completely forgetting the meanings and subtle hints and I’m thankful now and again for reminders from fellow web citizens. And I’ll freely admit to mostly only getting the less subtle points of the arguments and mostly just blasting ahead with a head full of traditional marketing steam.

So I’m very thankful and indebted (as always) to Hugh MacLeod this morning for reminding me yet again what’s important:

On a professional level, the stuff Seth talks about in Purple Cow is still very relevant. Be remarkable, Everyone is a marketer etc.- is what to me, Web 2.0 was all about. It WASN’T about yakking on endlessly about the latest shiny object or the latest crazy web-celeb stunt. It was about getting interesting ideas, products and services out to market a lot more cheaply, quickly and easily than it ever was before before. THAT’S WHAT EXCITED ME.

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This morning Hugh is launching the Gapingvoid Gallery with a special limited edition print of the cover of Purple Cow, signed by Hugh and Seth Godin. From Seth’s blog:

Every penny of my share of the project goes to roomtoread.org. My hope is that this project alone will pay for most of a school in a small village that really needs one. If you’re looking for a big purple totem pole, here you go.

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So there you go, not only do you get to remind yourself what got you here in the first place, but you get to give something to help others. And you get a big fat purple cow to hang on your wall.