Archive for the 'Clue-full' Category

Save The Liver

I will tell you this about iLiver 2.0: It’s nanoengineered, and it kicks ass. I wake up every morning feeling like Shaft, Superfly, James Bond and Kung Fu all put together. I’m bench-pressing twice my body weight, and I am so friggin ready to kick some low-rent tabloid hack wannabe ass that’s it not even funny.

Welcome back Fake Steve. We missed you.

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Building Better Tools

Voce Communications announces Voce Connect:

to be truly successful with communications on the web, you have to blend and balance great strategies, with great content and great technology,

Link

Amen.

These days we’re more than a smile and a phone call, we’re web developers and content creators. The successful PR agency of the future will not only offer strategic advice and tactical execution but come with the ability to build and deploy online tools to execute, monitor, communicate, offer a community platform or to do whatever else clients need of them.

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There Is No Social Media

Thank you and a tip of the hat to Gary Goldhammer for stating so eloquently what I’ve been trying to say for a while.

Bloggers are people.

People are media.

People are social.

Link

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On Purple Cows

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Image by david parmet via Flickr

Like everyone else in the web / intersocialmediasphere marketing world I read Purple Cow along with the Cluetrain Manifesto and all the other Web2.0 required reading.

I’ll freely admit to know and again completely forgetting the meanings and subtle hints and I’m thankful now and again for reminders from fellow web citizens. And I’ll freely admit to mostly only getting the less subtle points of the arguments and mostly just blasting ahead with a head full of traditional marketing steam.

So I’m very thankful and indebted (as always) to Hugh MacLeod this morning for reminding me yet again what’s important:

On a professional level, the stuff Seth talks about in Purple Cow is still very relevant. Be remarkable, Everyone is a marketer etc.- is what to me, Web 2.0 was all about. It WASN’T about yakking on endlessly about the latest shiny object or the latest crazy web-celeb stunt. It was about getting interesting ideas, products and services out to market a lot more cheaply, quickly and easily than it ever was before before. THAT’S WHAT EXCITED ME.

Link

This morning Hugh is launching the Gapingvoid Gallery with a special limited edition print of the cover of Purple Cow, signed by Hugh and Seth Godin. From Seth’s blog:

Every penny of my share of the project goes to roomtoread.org. My hope is that this project alone will pay for most of a school in a small village that really needs one. If you’re looking for a big purple totem pole, here you go.

Link

So there you go, not only do you get to remind yourself what got you here in the first place, but you get to give something to help others. And you get a big fat purple cow to hang on your wall.

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Domino’s Pizza Delivers

The PR blogosphere is filled with tales of companies that either don’t ‘get it’ or didn’t act fast enough to put out a fire in the blogosphere.

Which is why it’s refreshing to read of a company that acted quickly to deal with an embarrassing (and potentially dangerous) situation.

Kudos to all at Domino’s Pizza for putting out a fire before it began.

Bonus video:

Domino’s Scientists Test Limits Of What Humans Will Eat

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