Clue-full

Why do we blog?

Brian’s got a good idea…
Because you have some kind of skin in the game. Duh. You carry a torch for the topic. Your friends, lovers, little brother asked you to write about it. You want to make the world a better place. You’re getting paid to do so. You [...]


Why PR (still) works

Since this meme seems to have run its natural course… I figured now is as good a time as any to bring up the opposing viewpoint. So here are my best reasons, based on 15 years in this business, that you should go out right now and hire a PR agency or outside consultant… (disclosure, [...]


Tradeshow blogging

The folks at Spier NY Advertising are live-blogging this week’s Book Expo America. Spier is part of Warren Kremer Paino - Brian Oberkirch and I did a one day workshop on social media with them earlier this year and it’s great to see how well they’ve taken to the medium.
If you are in the publishing [...]


Quote of the day part deux

“It’s not a revolution if no one loses”
Clay Shirky


Quote of the day

“We need ugly presidents.”
Seth Godin in front of a picture of Abe Lincoln