Why is it assumed that social media practitioners are somehow more honest, open, transparent, etc., than old school PRbots?
It’s flattering to believe that social media is somehow immune from the excesses (or improprieties) that have become associated with the black hats of PR. But that’s a false sense of entitlement. If we’re all smart, the next stage of social media’s integration into mainstream messaging will focus less on how new messages are spread and more on what those messages are actually saying in the first place.
Using social media tools doesn’t make a company or organization or individual more transparent or give them a human face. In fact, being transparent and having a human face are the prerequisites for a successful social media program. Otherwise it’s just marketing bullshit.
Like a lot of people of a certain age, most of my memories of the 1960s – specifically of the Viet Nam War and of the Lunar landings – are narrated by Walter Cronkite. It’s sort of fitting in a sad way that he left us this week when we are remembering Apollo 11.
For those who weren’t around then, this video might give you some sense of the enormity of what we could accomplish back then.
Working with the US Olympic Committee, NBC Sports and the individual athletes participating in the Winter Games has introduced me to a whole new world. Beyond watching the Yankees and the Giants I’ve never been much of a sports fan but after spending just a few months working with the members of the US Team I’m a confirmed fan. Come February I’ll be cheering like a maniac.
I can really do with a bit less Michael Jackson right about now.
I’m doing a lot of work with video lately. My editing skills leave much to be desired, as do my interviewing chops, but you’ll be able to see the fruits of my labors shortly.
David Parmet is a New York based PR and social media marketing guru who helps businesses and agencies navigate the seas of social media.
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The opinions expressed in this blog are solely my own and do not reflect those of my clients or employers, past, present or future.
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