Required Reading
Don’t Ask
David Berkowitz has a list of questions never to ask a social media panel.
Do I detect a drinking game?
Still more on Bloggers vs PR flacks
Stowe Boyd wades into the stormy seas between bloggers and PR flacks and as usual, he gets it right:
The root cause here is the delusion on the part of the clients that this sort of PR carpet bombing works, that mass media messages embedded in a press release or press release-ish email work, and that [...]
Is there a doctor in the house?
Permit me one more blog entry about Twitter. Ok?
It’s like entering a noisy, crowded stadium and saying, ‘Is there a doctor in the house?’… The entire stadium quiets to silence and everyone sits down except for four people that raise their hand and say ‘I can help!’…It’s that powerful and can provide a whole new [...]
Missing the Forest for the Trees Part XXVII
Fellow New Communications Forum attendee Phil Gomes points out what he sees as the biggest challenge facing our industry right now. As Phil sees it, PR practitioners are so enticed by the bright shiny toys offered by social media, that they are missing the larger cultural shift - and the bigger implications for business, our [...]
A Bunch of Twits
To twit or not to twit, or more precisely, Twitter, what is it good for?
At sessions like the one I led on Tuesday, the question always comes up. Yes, Twitter is cool and all but what can we do with it?
Tara “Miss Rogue” Hunt has written the definitive guide to Twitter for Fun and Wuffie.
The [...]
