State of the Art
The Evolution of the Pitch
It wasn’t that long ago that we were mailing pitches to journalists. Yes, snail mail. Or, as I did during the summer of 1986 while working for a Congressional Campaign on Long Island, driving out to the editorial offices and hand delivering releases to the reporters’ desks. Fax machines were reserved for media advisories (News [...]
You can buy a lot of nunchaku with that money
Ask A Ninja reaps $300,000 payday.
This internet video thing.. it just might catch on.
News via NewTeeVee
PR Two Point Ohhhhhhh Yeah!
For folks like me, sitting on the outside of the PR Agency-verse, it’s interesting (sometimes) to see what’s going on inside. As Mike Manuel has pointed out, some are faking it, some are pulling in outside help but others are digging in and doing the learning themselves.
Having spent the better part of my adult life [...]
The press release goes social
There’s been a ton of ‘wither the press release’ discussion here and elsewhere and I won’t even bother to recount it. Safe to say that some folks, like Todd Defren at SHIFT and Tom Foremski have taken the lead in defining not only the problem but the solution.
So, what’s the next step?
Chris Heuer has stepped [...]
Digg what Constantin set up for us
Constantin Basturea has built us a Digg-like tool to track PR and marketing stories and blog posts.
Get thee here, and have fun.
Every day in every way, the tools are getting better and better.
