Stupid Agency Tricks
Further proof that PR is broken
I’ve worked with Marshall Kirkpatrick, formerly of TechCrunch and now of Read/Write Web many times and have always found him easy to deal with. A real straight shooter.
And as a publicist, you learn that you can’t put words in the mouths (or on the pages) of journalists and bloggers alike. You can serve the story [...]
At the edge
Todd Defren’s blog entry on the tactics proposed in a proposal from a “guerrilla marketing” agency (note, there is no such thing as guerrilla marketing, just poorly planned, seat of the pants stunts) has generated a considerable amount of thoughtful discussion on the role of PR in social media and how PR is perceived.
As Mike [...]
Naming names
Chris Anderson has had enough poorly targeted pitch emails from PR folks, and now he’s naming names. Unfortunately I doubt most of the guilty parties will have any idea they’ve been fingered.
I’ve actually considered publishing every release sent to me with a breathless ‘we’re sending you this before the release goes out….’ qualifier. Breaking [...]
From the mailbox
This one’s going to be good…
Good afternoon.
My agency created two viral videos for client [name deleted to protect the poor unfortunate client] that are being featured on Inside Edition tonight because of its immense popularity in just two weeks.
Hold on a minute.. because of Inside Edition’s immense popularity in just two weeks? Sorry, I [...]
Just curious
I wonder about all of those agencies that are sending irrelevent news releases to me and every other blogger who comes up in Bacons.
When their pitches are (at best) ignored or (at worst) mocked publically, do they then decide that blogger outreach just isn’t worth the trouble?
