Ms. Vorsheck is available to speak with parents and children, as well as the media, on how to cope with feelings of grief and loss. This is a particularly timely issue with the release of the final Harry Potter book, Harry Potter and The Deathly Hallows scheduled for release this Saturday, July 21, 2007. Recent articles have sparked rumors suggesting that one or more main characters will die. This could have a serious impact on children, millions of whom have grown up reading, watching and profoundly enjoying the characters and storylines of the Harry Potter series. As the world comes to terms with the possible demise of a hero, The Highmark Caring Place and Ms. Vorsheck will share insights helping children and parents to cope with some of life’s most difficult challenges.
You can’t make this stuff up folks.
Story via BoingBoing
If your agency is so good at
craft(ing) stories that make an impact across the blogosphere reaching citizen journalists and ultimately into the mainstream press
how come everything you send me ends up in my spam filter?
Just wondering…
How ironic, the PR guy is getting pitches.
Here’s a tip, don’t send me an attachment. And don’t tell me the attachment is embargoed.
Lucky for you I’m feeling generous today.
In all the noise over the Aqua Teen Hunger Force so-called hoax in Boston (or more proof, as if we needed it, that New York is a far superior city than Boston with much smarter people living in it [Go Yanks]), let’s not lose sight of the lesson for the perpetrators of such stunts, the marketing dweebs.
Ever sat in a brainstorm and watch a really dumb idea gain momentum? I know I have. I’ve seen some real doozies.
You know the rule about never saying ‘no’ to any idea in a brainstorm? If you are like me (cynical and cranky) you’ve wanted so badly to say ‘huh?’ but the rules of the game, the rule that everyone’s idea is equally valid, prevented you from standing up and throwing a glass of stupid juice at some Account Coordinator.
Bringing ten people into a room - ten people who’s only qualification is they had nothing else on their schedules for that hour, and asking them to come up with ‘the big idea’ for the client is just copping out.
Obviously in the case of the Aqua Teen Hunger Force, no one had the brights to say ‘well, not a bad idea but maybe we should make sure no one mistakes brightly lit boxes with wires coming out of the for… oh, I dunno… BOMBS.’ Or maybe someone thought that but the rules of the game say that every dumb idea is equally valid.
Not that I’m letting the good people of Boston off of the hook. After all, they do cheer for the Red Sox…..
Sorry it took you so long to get here.
I could have told you this two years ago and saved us both a whole lot of trouble.
In fact, I did tell you this two years ago…