Archive for the 'Stupid Agency Tricks' Category

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Naming names

Chris Anderson has had enough poorly targeted pitch emails from PR folks, and now he’s naming names. Unfortunately I doubt most of the guilty parties will have any idea they’ve been fingered.

I’ve actually considered publishing every release sent to me with a breathless ‘we’re sending you this before the release goes out….’ qualifier. Breaking phony embargoes … now that will get someone in trouble.’

Bonus links: Shel Holtz, C. C. Chapman, Peter Himler, CJP Communications and Jeremy Pepper chime in.

Update: A war over who is the lamest has broken out between BlinnPR and 5W. Details in the SAI. Sit back and pass me the popcorn, this is going to be good.

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From the mailbox

This one’s going to be good…

Good afternoon.

My agency created two viral videos for client [name deleted to protect the poor unfortunate client] that are being featured on Inside Edition tonight because of its immense popularity in just two weeks.

Hold on a minute.. because of Inside Edition’s immense popularity in just two weeks? Sorry, I couldn’t resist.

The first video “[deleted]” is on YouTube, IFilm, Break.com, etc and has been picked up by MSN, AOL video and loads of other sites and by bloggers as well. Web chatter is raging to the tune of “Is this really happening ‘now;” “Another happy Vista company,” “Shoulda used a Mac.” . Just 2 weeks old, it has created a major sensation – so much so that Inside Edition is today interviewing the video company that created the video

OK, where to start.

The sloppy punctuation? Nah, too easy.

I’m sure you told your clients you got them placements on YouTube, iFilm, AOL video etc…. But bragging about that to a list of 50+ bloggers and journalists (you put us in the carbon copy field, not the blind copy field) is asking for a smack down.

6,000 views on YouTube is not a major sensation. That you would assert that proves to me that you don’t know we can check these things very easily.

Inside Edition? Afternoon TV is where your target audience is? What’s next, a hit on Judge Judy?

And most of all… all together now…

VIDEOS ARE NOT VIRAL.. AGENCIES DON’T MAKE THEM VIRAL… CONVERSATIONS AND CONNECTIONS ARE VIRAL

Get it?

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Just curious

I wonder about all of those agencies that are sending irrelevent news releases to me and every other blogger who comes up in Bacons.

When their pitches are (at best) ignored or (at worst) mocked publically, do they then decide that blogger outreach just isn’t worth the trouble?

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What will we tell the children?

deadsanta2.jpg

Ms. Vorsheck is available to speak with parents and children, as well as the media, on how to cope with feelings of grief and loss. This is a particularly timely issue with the release of the final Harry Potter book, Harry Potter and The Deathly Hallows scheduled for release this Saturday, July 21, 2007. Recent articles have sparked rumors suggesting that one or more main characters will die. This could have a serious impact on children, millions of whom have grown up reading, watching and profoundly enjoying the characters and storylines of the Harry Potter series. As the world comes to terms with the possible demise of a hero, The Highmark Caring Place and Ms. Vorsheck will share insights helping children and parents to cope with some of life’s most difficult challenges.

You can’t make this stuff up folks.

Story via BoingBoing

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Dear PR person who shall remain nameless

If your agency is so good at

craft(ing) stories that make an impact across the blogosphere reaching citizen journalists and ultimately into the mainstream press

how come everything you send me ends up in my spam filter?

Just wondering…

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