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Henry Rollins has a bit about knowing how old he is based on what advertising he is getting.
Today this showed up in my inbox.
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Tag Archive for 'Advertising and Marketing'
It’s been a decade since the Cluetrain Manifesto blew through the worlds of marketing and public relations and I’m still surprised (but not really) to meet with PR peeps who have never heard of the seminal words of wisdom from Doc, Dave, Rick and Rageboy.
To commemorate and more importantly to bring the ideas to a new audience, Alex Hillman is spending the first 95 days of 2009 covering each and every one of the original 95 Thesii.
Alex has kindly offered readers a custom feed of the series that you can grab here.
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I was interviewed by Jessica Levco of Ragan for her story on The Media is Dying – a Twitter collective, recording the slow drip drip death of old media.
David Parmet, a New York PR agent, said the feed helps those involved in the public relations industry.
“For PR flacks, it’s always a good idea to make sure you know when journalists are moving around,” Parmet said. “If you’re pitching a story, you’ve got to know where people are.”
Actually, what I said (and believe) is that “The Media” is a misnomer. It’s not media, old or new, that is dying. It’s the business model that’s giving up the ghost.
Peter Himler (as always) puts it more succinctly than I:
In my opinion, the name was simply inaccurate. Themediaisexpanding, changing, convulsing are probably more apt descriptions of what’s happening in the media ecosystem.
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