Tradeshow blogging
The folks at Spier NY Advertising are live-blogging this week’s Book Expo America. Spier is part of Warren Kremer Paino - Brian Oberkirch and I did a one day workshop on social media with them earlier this year and it’s great to see how well they’ve taken to the medium.
If you are in the publishing [...]
Training
If you’ve been keeping up every detail of my life, you might have noticed last month that Brian Oberkirch and I did some social media training at Warren Kremer Paino, an ad agency in NY. For the better part of an afternoon, Brian and I gave the staff an overview of social media, some real [...]
Talking ads
Dave Hamilton of BackBeat Media gets a nice quote on advertising in podcasts in the current issue of OMMA:
“Integrating into the flow of the show is key,” says Dave Hamilton, president, BackBeat Media, which places clients into podshows like Coverville and Evil Genius Chronicles. “If the ad is always in the same spot, they [...]
The client is always right
There’s been an interesting convergance of thinking over the past couple of days. Mike Manuel talks about the social media skills set most agencies need but don’t have. Tom Foremski agrees and takes it further - will agencies just lie their way into accounts and fake it until they are found out?
And finally, from the [...]
The new rules
I’ve been working my way through Joseph Jaffe’s Life After the 30-Second Spot (not because it’s a tough go but because at any given time I’m reading five different books).
Having no background in advertising, I’m finding it surprisingly relevant to a lot of what’s going on in the public relations world - agencies grasping [...]
