or getting close to the reception… I’m inclined to agree with Jeff Jarvis’s take on all of this:
They think it’s content. “The perceived economic value of content is approaching zero,” said Drew Lipsher of Greycroft. The reason that people come on the internet is for the content, says Jim Spanfeller of Forbes.com The problem with that, I think, is that the internet is more about connections and relationships — that’s where the core value is and content is a vehicle for that. This is like measuring the value of a car based on how much we like the seat. We don’t value cars because we can sit in them but because they get us somewhere. We’re valuing and measuring the wrong things.
Full blog entry here.
Jeff goes on to describe all the ways these participants are Missing The Point. I won’t elaborate his words, go read it yourself. He’s got it dead right.
The Interweb is not TV and “consumers” don’t want to “participate” in your brand any more than they want to do your work for you. Figure that one out and you’ll actually have something worthwhile.