Marketing Begins At Home

ShareThis - presumption (too) many ways to share. He’s pointing out the buttons at the bottom of everyone’s post. So which are going to be useful, which ones do users care about and which matter? ShareThis offers one button allowing you to send interesting items through any social network or service. Also offers analytics. Very slick and something that’s actually useful.

coComment - Better conversations on the Web clearly does not lead to interesting presentations at OnMedia.

boxbe - Animated penises (penii?) in your presentation???? Jeeze. Way to know your audience folks.

PageFlakes - I’ve seen these guys before. They are calling it a ‘web life aggregator’ which sounds about right. I liked it when I first saw it and I like it now. There’s a great deal of functionality. And they are making it easy for people to create web sites. I like.

Grouptivity -  88% of all consumers (jeeze, that word) use email to share content. Probably includes the family members who send me the joke of the day. Otherwise I can’t figure out what these guys do.

A brief rant if you will permit me… why don’t CEO’s have someone who sets up their laptop to show the presentation without having to show us everything on their desktop? And having to search through file folders for their presentation? Or can’t these people figure out how to use their computers?

Another rant.. why does everyone have to start by complaining of ‘too much information?’ Can we truly ever have too much information?

Michael Monahan of KPMG — OnMedia NYC 2008 Survey - 300 marketing execs surveyed on how new media has impacted marketing, branding, advertising and public relations activities.

What are the 2 most disruptive forces in media today? 1. social networking and 2. online advertising. No surprise here. Most see more confusion and an entirely new media mix evolving. Again, no big surprise.

Monahan sees opportunity for individuals, VCs and others to bring clarity and new ideas to the market.

Most respondents see money fleeing traditional advertising into new channels.

How long will it take old media acquisitions of new media to pay off? Most say 4 to 5 years. 9% said never. I’d suggest the 9% will probably be proven correct.

91% percent say advertisers have NOT figured out how social networking fits into their marketing mix. Again, no surprise at all. Most respondents feel ad agencies have no or little plans to leverage social media for their clients.

The net-net… there doesn’t seem to be much trust or belief that ad, marketing and public relations agencies have any idea how to play in the new media marketplace. There’s a lot of confusion regarding the return or benefits of online advertising vs. traditional channels.