Thank you and a tip of the hat to Gary Goldhammer for stating so eloquently what I’ve been trying to say for a while.
Bloggers are people.
People are media.
People are social.
Tag Archive for 'blogs'
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I had lunch today with Michelle Leder, author of footnoted.org and former co-conspirator on the Take19 blog.
We were talking revenue models, advertising and the real value of blogs. Michelle’s readers are mainly high-income, high-worth, deeply involved in the financial sector, in short, a very desirable demographic.
And suddenly in the middle of discussing click throughs and CPMs we wondered if advertising is even the solution. What about a world where, as the New York Times reported today, consumers are spending less and saving more? Who will click on an add urging you to buy another iPhone killer when you are still paying off the last one? Who will even care about the newest bright shiny toy at C.E.S. when they are struggling to pay the mortgage?
And with so many blogs and blog networks making bank off of the consumer technology industry, how much longer can so many gadget blogs and videobloggers remain afloat?
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We’re back once again in the midst of the pay for blog post debate. This time, bloggers who attended CES on Panasonic’s dime are defending themselves against charges of blogola.
Chris Brogan has this to say:
The work I did with Panasonic was a blogger relations campaign. I wasn’t paid to write anything about the products. I wasn’t paid for my time. Instead, I was given some gear and some opportunities and told I could write about what I wanted to write about. It was expected that I write about CES and that if it made sense that I write about Panasonic, and I did, but beyond that, there was no quid pro quo…
From what Chris is describing, the Panasonic deal sounds a lot like the deal Nikon struck with bloggers (including yours truly) last year.
ADWEEK’s Brian Morrissey describes the Panasonic program as
one of several undertaken by brands carving out a new take on the old notion of advertorial. Rather than relying on magazines, they are contracting with influential bloggers who bring with them their own powerful distribution networks. Rather than a long-form narrative, content is fit for the Web via blog posts, Twitter updates and YouTube videos. And the key differentiator: instead of dictating the content to lead to a sale, brands typically keep their distance to maintain credibility.
I suppose there is a huge difference between pay-for-post and what Panasonic is doing. And for the most part, it makes sense to me that companies would want to put their products in the hands of their most enthusiastic and well-connected fans – who for the most part in the consumer electronics world are bloggers. No surprise there.
What does bother me is the legions of bloggers. clogging up Twitter and Friendfeed with breathless nonsense about this year’s iPhone Killer / next year’s landfill stuffing. Honestly folks, don’t we have anything better to talk about?
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My buddy from my IBM days, Rick Bause, has put back on his sportswriter hat and started the Sportslifer Blog.
It’s about sports, and life and the intersections thereof.
Before working for IBM, Rick was a sportswriter, and it shows.
Here’s the feed.
The folks at Spier NY Advertising are live-blogging this week’s Book Expo America. Spier is part of Warren Kremer Paino – Brian Oberkirch and I did a one day workshop on social media with them earlier this year and it’s great to see how well they’ve taken to the medium.
If you are in the publishing industry but can’t make it to New York this week, the blog is the place to get your fill of BEA.
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