Tag Archive for 'doc searls'

AdHocnium Grows, Gets A Clue

A tag cloud with terms related to Web 2.
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We’ve just announced several new members / catalysts of AdHocnium. Joining us today are Doc Searls, Cathy Brooks, Thomas Vander Wal, Steve Lubetkin and Mitch Ratcliffe.

From the announcement:

AdHocnium provides services to communications agencies, venture capital firms and big brands with a diverse product portfolio.  We work with startups as well as mulinational corporations in mature markets. It is unfortunate that most traditional PR and ad agencies haven’t been able to make inroads into the emerging practice areas that Web 2.0 and Social Media have created.  They are not organized in a way that allows them to stay on top of emerging trends, despite having to compete with an entirely new class of agencies vying for the same client’s business.  They have an even more difficult time of recruiting the best and brightest talent, who like many other professionals in this emerging space, generally prefer to be independent without having to clock in with a corporate overlord at 9am each weekday.

We’re inventing a completely new wheel here and it’s very exciting to be a part of it.

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Get A Clue

It’s been a decade since the Cluetrain Manifesto blew through the worlds of marketing and public relations and I’m still surprised (but not really) to meet with PR peeps who have never heard of the seminal words of wisdom from Doc, Dave, Rick and Rageboy.

To commemorate and more importantly to bring the ideas to a new audience, Alex Hillman is spending the first 95 days of 2009 covering each and every one of the original 95 Thesii.

Link

Alex has kindly offered readers a custom feed of the series that you can grab here.

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  • YahooMyWeb



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