Public Relations, Social Media and Ephemera Since 2005
Team eSnips is at Supernova, getting ready to participate in a panel on “The Personal Infosphere” with Jeff Clavier, Dalton Caldwell of imeem, Hans Peter Brondmo of Plum, Tariq Krim of NetVibes and Ben Golub of Plaxo.
If you are around today, stop by our table in the Technology Showcase to pick up some of the wonderful schwag Yael and Efrat dragged all the way over from Israel.
The problem with all the discussion of MySpace, is it over and where will the ‘kids’ go … is the focus on the ‘kids.’
The kids are not the only folks interested in social media and networking. There are more than a few of us in our 40s and older who are doing this and have been doing this for quite some time, thank you very much.
The other problem with this particular meme is it depends on the notion that all users are motivated by what’s ‘cool.’ The simple truth folks is that people move on when they find something with more or better features that motivate them to move to a new platform. If someone is offering something my present blogging / social networking / content management platform isn’t , I’ll move on. Maybe that’s what’s happening here.
In any case, in a completely self-serving (and client-serving) attempt to perpetuate this meme, I’m assembling ‘MySpace is dead’ stories on a special page on del.icio.us. If at some point I find an opportunity to inject eSnips into this story, I’ll start from there. That’s open source PR for you.
Tip of the hat to Todd Defren for the idea.
Yael blogs on Web2.0 and older (20s to 50s) web users.
Being located as far as possible from the valley has advantages for a change, because early adopters and techies have not heard of esnips when we launched in back in September, so eSnips enjoys being among the few services who are mostly used by everyday people and even more interestingly by an older, user base. Actually 85% of eSnips users are above 20.
Interesting thoughts on what sort of features older users are looking for.
eSnips released some great member acquisition numbers today. Since launching last September, eSnips has 150,000 registered members and is currently attracting 1 million unique visitors a month.
Considering some of the discussion over the weekend about user numbers and the real impact of a great write up in Tech Crunch , these numbers are pretty impressive.
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