Auntie Beeb has a nice story on business blogging. Although I think the train has left the station on this one - business blogging stories are so 2004 - there’s some nice quotes from Hugh about Stormhoek and English Cut.
“What I’m interested in is what I call the global micro-brand,” says Mr Macleod. “Now with the internet, creating global micro-brands is cheaper and easier than ever before. You can start off and have a product and market it on a global level much more easily than even 10 years ago.”
Sometimes I think I’ll never get tired of saying that.
Hugh puts it better than I can.
The two cases of Stormhoek that were supposed to be at BarCampNYC, will be at BarCampDallas instead.
Brian Oberkirch has the proof.
Catch the Hughtrain. Rock on.
This is exactly the sort of A-lister bullshit elitist wannabe crap we all hoped blogging and social media would destroy.
Which is why I’m proud to announce I’ve scored a 6,050!
Bonus link: Hugh’s got the Top Ten Blogger Lies.
“…blogs are not selling channels, they are disruption channels.”
Go and read that again.
I can only guess what Hugh meant by that. My own take on it is this: if you are looking at blogs and social media as just another channel to sell your sorry old message, you are doomed to fuck it up big time.
That goes for the agency that shit canned me last year (hint, rhymes with “Hooked on Phonics”) and the GM there who used air quotes every time he said the word blog. His bright idea was that when we ran out good ideas, so-so ideas and even bad ideas, we’d tell the client to start a blog.
It was also about a year ago that Sue and I were having dinner in Fort Lauderdale and she asked me “why don’t you start a PR blog?” The answer back then was simple - I was a corporate meatpuppet and meatpuppets aren’t supposed to disrupt the status quo.
A week later The Man took care of that for me and this blog was born.
Disrupt or die. Fuck shit up.
I’d say I had a much better 2005 than my former corporate overlords (hint, rhymes with “Ebonics”.)