I was just in the Speakers Room - sitting next to one of the founders of Club Penguin.
Wow.
Now I’m in the PR 2.0 panel - Jeremy Pepper, Tom Biro, Brian Sollis, someone from PR Newswire and someone else from Spark.
The question “Is PR2.0 real or dead” isn’t making any sense to me. PR is PR. Either you are good at it or you aren’t.
Bonus Link: Brian’s kids love the Club. Is there a playdate in our kids’ future?
The PR2.0 Gang strikes again.
Feed here.
A big Marketing Begins At Home thank you to Jeremy Pepper for the Red Vines. Taking a page from a certain well-known experiment in wine marketing, Jeremy’s been sending packages of Red Vine licorice to Mommy Bloggers and others, kick starting some conversation and injecting some well needed Cluetrain thinking into the big agency world.
Welcome aboard the Hughtrain.
I’ve known both Jeremy Pepper and Steve Rubel for over a year now and like many of you, I’ve found their feud amusing, and at times frustrating. Frustrating because they are two of the best, smartest, cleverest PR people I know and having them at odds with each other serves no one.
But a couple of months ago, I noticed a change. Nothing I could put my finger on, but while I was out in Palo Alto last month I noticed Jeremy got very quiet whenever Steve’s name came up. Mysteriously quiet. Clearly, something was afoot.
Well Josh Hallett has the scoop. Today, April 1, 2006, a new powerhouse in PR is born.
Quoting Josh:
I immediately contacted Steve and Jeremy to confirm what I saw. It seems that their longtime blog feud was a carefully crafted pr campaign that we all fell for.
Jeremy and Steve secretly met over a year and a half ago. From that meeting they hatched their plan to independently build their blogging reputations for the next 18 months. Taking a cue from professional wrestling, the two PR dynamos created an elaborate storyline to build the perception that they were arch-enemies. Steve played the hero while Jeremy assumed the role of the villian. The illusion of a bitter PR blog war would only heighten the buzz when they would eventually join forces.
Congrats guys. Looking back, I’m sure all of us in the PR blogosphere will remember April 1, 2006.