Just a few minutes ago Steve Jobs wowed us with video rentals on demand (in HD no less!) right from our wide-screen TVs.
No more waiting for Netflicks. No more driving to Blockbuster.
And the new MacBook Air comes complete with no optical drive. And it doesn’t matter because you can hijack another computer’s drive and use it natively to your own machine.
So has the day finally arrived when we have no more tapes, no more CDs or DVDs? No more packaging material to pull apart?
I’ll be joining my buddies from The Mac Observer and BackBeat Media in two weeks for a week of Mac-mania.
If you are going to Macworld or are around the Bay area, watch this space for news.
Would you all mind if I tooted my horn just a bit?
No?
This was my Best Trade Show Ever(tm) in terms of media coverage for clients. To that I would attribute a bit of hard work on my part but more importantly, a client with a unique perspective, a trade show with an unusual amount of media attention (understatement of the century) and a whole lot of dumb luck.
My client didn’t have a booth and they weren’t there to sell anything. But from the perspective of the media swarm, they offered reporters and editors some perspective on the news. The could comment on the iPhone and AppleTV announcement from a third-party perspective.
Now of course there were plenty of companies who traveled to San Francisco with their own agendas. But once the iPhone was revealed, the whole tone of the show changed. For reporters, the iPhone was the only thing that mattered. All of a sudden, if you were selling iPod accessories you may as well have been selling reel to reel tape.
It’s moments like that where the really good PR people rise to the occasion and call an audible. Instead of pushing a press kit in the hands of everyone with a red ‘Media’ badge, the smart PR folks engage with reporters and offer them some perspective. They get their clients talking about the news and how it impacts the industry. So maybe they stories they get into aren’t about their new USB incompatible GPS dongle…. But you can bet the next time a big story breaks, there will be some journalists calling them up for commentary.
Anyway, I’m going to enjoy this cup of coffee and in a few hours I’m heading home. See you on the other side.
Merlin Mann and Dave Hamilton yuk it up.
A crowd gathered at the San Francisco Apple Store last night to hear the cream of the Mac podcasting universe.
Amid the talk of who’s mic was bigger and how much to spend or not spend on equipment, the takeaway was this. There is no one to ask for permission. If you want to podcast, you can be a podcaster. You don’t need to do market research, buy expensive equipment or go through the traditional media gatekeepers.
Just do it.
Originally uploaded by david parmet.
I know I do. Josh does too.
Update: My Macworld photoset is here.
I’d be putting up pictures of Kevin Smith’s talk, but IDG won’t let us take pictures. Draw your own conclusions.
