Tag Archive for 'Marketing and Advertising'

Why is it assumed that social media practitioners are somehow more honest, open, transparent, etc., than old school PRbots?

It’s flattering to believe that social media is somehow immune from the excesses (or improprieties) that have become associated with the black hats of PR.  But that’s a false sense of entitlement.  If we’re all smart, the next stage of social media’s integration into mainstream messaging will focus less on how new messages are spread and more on what those messages are actually saying in the first place.

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Using social media tools doesn’t make a company or organization or individual more transparent or give them a human face. In fact, being transparent and having a human face are the prerequisites for a successful social media program. Otherwise it’s just marketing bullshit.