Public Relations, Social Media and Ephemera Since 2005
My colleagues at AdHocnium are hosting a weekly call in show on BlogTalkRadio. While I was unable to join the first episode, I will join in future ones.
So join us every Thursday at 10AM PT / 1PM ET. You can subscribe to the show’s RSS feed or go directly to our BlogTalkRadio page from the widget above.
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And apparently the enemy is us.
An invitation to a two day (TWO DAY!!!) conference on Twitter just popped into my email inbox.
I have no particular beef with the organizers and speakers. But really – is this what people (more to the point, what their employers) are spending money on – conferences on the latest social media toys? Aren’t we in a recession with budgets being slashed and PR people being turned out of their cubicles?
Aren’t there more important things to think about? Like, for example, smarter ways in which we can help our clients engage with their communities and build the kind of relationships that last longer than it takes to type 140 characters?
More to the point, do we really need two day conferences to learn how to use Twitter?
Twitter is a tactic – it’s a thing people do. Some day it will seem as natural as answering the phone. For some of us it already is. Do you think businesses should spend money on training their marketing staff on answering the phone?
Dumb question, I know.
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Having dinner in an Italian restaurant in Boston. The waiter notices my iPhone and asks me if I’m looking forward to Apple’s iPhone 3.0 announcement scheduled for Tuesday.
Is there any other technology company (or any company for that matter) who’s routine product announcements are treated with such a sense of anticipation and wonder by the public at large?
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We’ve just announced several new members / catalysts of AdHocnium. Joining us today are Doc Searls, Cathy Brooks, Thomas Vander Wal, Steve Lubetkin and Mitch Ratcliffe.
From the announcement:
AdHocnium provides services to communications agencies, venture capital firms and big brands with a diverse product portfolio. We work with startups as well as mulinational corporations in mature markets. It is unfortunate that most traditional PR and ad agencies haven’t been able to make inroads into the emerging practice areas that Web 2.0 and Social Media have created. They are not organized in a way that allows them to stay on top of emerging trends, despite having to compete with an entirely new class of agencies vying for the same client’s business. They have an even more difficult time of recruiting the best and brightest talent, who like many other professionals in this emerging space, generally prefer to be independent without having to clock in with a corporate overlord at 9am each weekday.
We’re inventing a completely new wheel here and it’s very exciting to be a part of it.
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Mohegan Sun, the native-American mega-casino in Connecticut is taking an interesting tact in their marketing efforts.
a recession theme-aimed squarely at a new breed of customer: the budget-conscious high roller. The minimum bet at the black jack table has been dropped to just five bucks. Half- and even quarter-cent slot machines have hit the gaming floor, too. Meanwhile, the Sun is hoping to recapture some of the fast-disappearing expense-account trade with its “Business Bail Out” program, which includes free gaming lessons for corporate clients.
I like this. You’ve got to hand it to the marketing folks for having the guts to go with reality in place of the fantasy that most casinos try to sell.
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