Tag Archive for 'podcasting'

More client love, music edition

The Mac Observer Weekly Review podcast features some of movers and shakers in the Appleverse. This week hosts Ricky Spero and Jeff Gamet are joined by Amanda Palmer, of the Boston-based band Dresden Dolls, joins Jeff and Ricky for a discussion on all corners of the music industry. What’s the impact of the iTunes Store? What’s the role of Web 2.0? How does technology play a role in making the art?

Worth a listen. You can subscribe here.

Size doesn’t matter

Merlin Mann and Dave Hamilton yuk it up.

A crowd gathered at the San Francisco Apple Store last night to hear the cream of the Mac podcasting universe.

Amid the talk of who’s mic was bigger and how much to spend or not spend on equipment, the takeaway was this. There is no one to ask for permission. If you want to podcast, you can be a podcaster. You don’t need to do market research, buy expensive equipment or go through the traditional media gatekeepers.

Just do it.

Talking ads

Dave Hamilton of BackBeat Media gets a nice quote on advertising in podcasts in the current issue of OMMA:

“Integrating into the flow of the show is key,” says Dave Hamilton, president, BackBeat Media, which places clients into podshows like Coverville and Evil Genius Chronicles. “If the ad is always in the same spot, they tune it out.”

Full article here.

Today in Social Media History

20060516_104421_TIMH-logo.jpgThe ongoing romance between traditional media and social media is taking many interesting twists and turns. The Denver Post has asked Coverville’s Brian Ibbott to host a daily podcast “Today in Music History.” You can subscribe here. Brian also hosts “Lyrics: Undercover” for the Post.

What’s interesting here, aside from the fact that Brian is hosting two out of a whole host of podcasts and videoblogs at the Post (full list here) is that it’s a great example of how traditional media will grow and adopt to social media.

Instead of denying it’s existance or pretending it’s a silly fad, the Post is reaching out to local podcasters like Brian to see what they can add to the newspaper. Instead of holding onto some antiquated notion of what a newspaper is and isn’t, the Post is embracing new media and actively seeking ways it can use it to reach, educate, excite and inspire its audience.

Disclosure: Coverville is part of the BackBeat Media Podcast Network, a client of mine.

Business Smart Tools

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Finally, a blogging conference I don’t have to fly out to San Francisco to attend!

This is turning out to be quite a conference with a steller cast of characters. In addition to myself, you’ll hear from Dave Pogue, Mike Dunn and other luminaries on how blogs, podcasts and other forms of social media are impacting the world of marketing. Our audience is primarily the marketing folks from the Westchester and Fairfield business community - everything from small start-ups right up to the Fortune 500 companies based in the area. In other words, not your usual suspects.

If you are in Stamford, or anywhere between New York and New Haven and have any interest in blogging and social media and how it will impact your businesses (or already impacts..) I hope to see you at the Stamford Marriott on June 13.

Valorie Luther of Creative Concepts, who’s behind all of this, has the details.