Brian Oberkirch is the smartest, hardest working man in the business of thinking where we are all going with all of this. So when he gives us a glimpse into the future of PR, it’s up to all of us to sit up and pay attention.
Great PR (or developer relations, HR, whatever) involves translation. Spanning the boundaries between disparate parts of the company and the communities it serves. Helping people understand. This is not the cliched flackery that ends up painting most PR. Edgework demands that you stop thinking about PR in cliched terms. And start practicing it like a mofo.
Brian is talking about the PodTech / TechCrunch / Valleywag dust-up from last week. But he could be talking about any of a myriad of situations where companies – both small and large – mistake transparancy for letting it all hang out and small things become huge dust-ups.
Full story here.
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make it Brian Solis’s brilliant “The Future of Communications – A Manifesto for Integrating Social Media Into Marketing.”
The discussion usually centered on the tools enabling social media instead of analyzing the shift in how information is distributed. From there, the natural progression was to understand who would be responsible for these new strategies and how they would sell it to management.
Yep.
Great stuff.
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I’ll be participating in a panel on “Blogs, Vlogs & iPods: Best practices for implementing and leveraging social media in PR campaigns” at the PRSA’s T3 PR Conference on June 19 in New York City. Details are here. I’m looking forward to sharing the stage with Chip Griffin.
July 12 and 13 I’ll be at Blog Philadelphia. I’m leading a session entitled “Web 2.0 without a textbook” which gives me way much leaway on where I can go with it 
. As an added bonus to those of you attending BP, I’m bringing the Boy Genius. He’ll be lining up interviews for his debut podcast. So be prepared!
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If your agency is so good at
craft(ing) stories that make an impact across the blogosphere reaching citizen journalists and ultimately into the mainstream press
how come everything you send me ends up in my spam filter?
Just wondering…
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I was just in the Speakers Room – sitting next to one of the founders of Club Penguin.
Wow.
Now I’m in the PR 2.0 panel – Jeremy Pepper, Tom Biro, Brian Sollis, someone from PR Newswire and someone else from Spark.
The question “Is PR2.0 real or dead” isn’t making any sense to me. PR is PR. Either you are good at it or you aren’t.
Bonus Link: Brian’s kids love the Club. Is there a playdate in our kids’ future?
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