It’s all very well and good to tell PR peeps that you need to talk to bloggers. But with 40 million blogs, and more coming online every day, finding the right bloggers in your client’s space is always tricky. And very often the so-called top bloggers can change almost in an instant.
To address this PubSub (disclosure – they are a client) has been quietly rolling out community lists. These are human-edited lists of the top bloggers in any particular field, ranked according to links in and updated daily. So if you are looking to find out who is the most linked-to blogger covering real estate (for example) you can go to PubSub’s real estate list and find out.
The secret sauce here is that the lists are maintened by people in that particular field, and the lists are updated daily according to the most current link activity.
This week PubSub announced some new lists coming in the next few weeks. The literature blog list is already up. Next week a couple more come on line. Stay tuned to this space for the news.
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I’m speaking at Syndicate next week in New York City. I’ll be joining Joel Richman, Mike Manuel and Brian Oberkirch a panel on what PR people should know about RSS and Syndication.
If any of you out there have any good ideas in this regards, please drop me a line.
Since this our own backyard, fellow New Yorkers (and client) PubSub have set up a handy-dandy feed – combining feeds from all bloggers presenting as well as attending the conference. If you are coming and your feed isn’t already there, send an email to scohen [at] pubsub [dot] com and let them know.
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Since today is the day to talk about baseball (Go Yankees!), PubSub is announcing PubSub Baseball, the easiest way to track your favorite team and players (Go Yankees!!) and possibly the most useful use of syndication yet. Details on the PubSub blog.
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PubSub today unveiled their new and improved Sidebar for Internet Explorer. Taking many of the features that their already excellent sidebar for Firefox had, the new sidebar is a must for anyone in marketing or PR who needs to keep on top of their clients and their clients’ markets.
Here’s what they have to say about it:
The PubSub sidebar is a free tool that lets you view your PubSub subscription results right in your Web browser, in real time. With the Sidebar, you’ll get links to any news stories, blog posts, or other items that match your interests, just as soon as they’re published on the Web.
Based on the same open-source technology that powers the popular Jabber IM platform, the PubSub sidebar offers instant notification of matches for your PubSub subscription, right in the place where you do all of your Web work: your Internet Explorer or Firefox browser. With the PubSub sidebar, any of the results for your subscriptions will be delivered in real time, seconds after they are published.
You can find a complete description at the PubSub Sandbox.
Disclosure: I’ve been doing some consulting work with PubSub over the past few months. So this is as good a time as any to announce that I’m doing some consulting work for PubSub.
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