Marketing Begins At Home

If you’ve been keeping up every detail of my life, you might have noticed last month that Brian Oberkirch and I did some social media training at Warren Kremer Paino, an ad agency in NY. For the better part of an afternoon, Brian and I gave the staff an overview of social media, some real examples of how it can work in the real world of marketing as well as a quick workshop in blogging and adding video content to a blog.

So now that we’ve more or less developed a syllabus, we’re now going to take this thing public and start offering it to the world at large.
In thinking about all of this, Brian and I have come to the following conclusions:

• We’re the best qualified to do this;
• No one else offering this sort of training has the mix of experiences that we do;
• We can make our clients smarter;
• We’re the best qualified to do this.

The third point is really the key one. The smarter we can make everyone else in our industry, the better off we all are.

So here’s what we are offering. . . A full or half day with several sessions, including:

• An introduction to social media;
• Practical examples and case studies with lessons that can be applied to current client work;
• Workshops on setting up and publicizing blogs, podcasts and video blogs;
• Whiteboard sessions on current client work and how social media can be applied.

As an extra added bonus, Shel Israel will be joining us for several engagements. You know Shel… he needs no introduction.

All three of us - Shel, Brian and myself - bring a strong background in public relations with a wealth of experience in actually doing social media. No one else can offer that.

If you are at an agency or in-house and interested in discussing this further, drop me a line.