Public Relations, Social Media and Ephemera Since 2005
DSC_0090, originally uploaded by david parmet.
Last night I joined a gaggle of New York’s most digital in welcoming SHIFT Communications to New York.
Here’s an interview with a obviously delighted Todd Defren who clearly believes New York is ready for SHIFT’s brand of social media savvy:
I’m working my way through Neal Stephenson’s latest Anathem. In typical Stephenson fashion, the first 50 or so pages are a bear of a task and then *wham* – if you’ve made it that far you can’t put it down.
I didn’t realize there was a full-on social media campaign for the book when it came out in hardcover, but I’m happy to share the widget with you now that it’s out in paperback.
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Why is it assumed that social media practitioners are somehow more honest, open, transparent, etc., than old school PRbots?
It’s flattering to believe that social media is somehow immune from the excesses (or improprieties) that have become associated with the black hats of PR. But that’s a false sense of entitlement. If we’re all smart, the next stage of social media’s integration into mainstream messaging will focus less on how new messages are spread and more on what those messages are actually saying in the first place.
Using social media tools doesn’t make a company or organization or individual more transparent or give them a human face. In fact, being transparent and having a human face are the prerequisites for a successful social media program. Otherwise it’s just marketing bullshit.
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The brilliant minds behind the Bad Pitch Blog are offering Bad Pitch Night School (during the day). For only $49,
[C]all attendees will learn a smart, step by step approach to pitching that goes well beyond a simple email. From looking at the whole pitch lifecycle, including the truth about pitching bloggers and using social media in the pitch to tips to improve your news habits and the keys to pitch inspiration, we’ll help you improve your game.
Seriously, Kevin and Richard know their stuff. If you can be there. You’ll be all the smarter for it.
Details here (Best. URL. Ever)
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I’ll be speaking at the July 14 meeting of the Fairfield County Public Relations Association. I’ve been asked to talk about how social media / web2.0 can help small businesses and sole practitioners reach a larger audience, something I think I have a bit of background to speak of.
So if you are around Stamford, CT on the morning of July 14, please join us. It promises to be a fun event.
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