DSC_0005, originally uploaded by david parmet.
Congrats to Stormhoek, winner of a 2006 Award of Excellence in the Business Category.
And now, on to the rest of the conference.
Tag Archive for 'stormhoek'
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Hugh and Jason talk with Johnny Moore about wine, blogging and marketing.
Pop the corks, or unscrew the screw-top as the case may be…
Stormhoek won The Drinks Business Consumer Campaign Award for 2006.
Jason has the low-down on the Stormhoek blog:
We thought we spent about 300 pounds on our campaign, but I recalculated it today and my number is now somewhere around $288.53. Oh, behold the power of the bloggosphere
Thanks to all of our blogging friends who made it real.
Someone at Ketchum asked me what we would have done if no one liked the Stormhoek, or if no one blogged about it. Well, nothing ventured, nothing gained, and if you can do it for 300 pounds instead of the usual tens of thousands of clients’ dollars that agencies spend on product launches, what do you have to lose?
This stuff should be easy and obvious folks.
Our beautiful maidens, who gently press each and every one of our precious grapes individually between their thighs, will shudder in fury when they hear this outrage.
Stormhoek made several appearences last night.
At Britt Blaser’s apartment, a couple dozen marketing geeks gathered to enjoy the wine and the conversation.
Earlier in the evening, the wine was featured at a party sponsored by KnowNow.
Watch out, the meme is coming to a geek dinner near you.
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