I’m impressed.
Tabblo’s CEO Antonio Rodriguez isn’t taking this sitting down. He’s asking the right questions. Honestly, most CEOs, even those of alleged Web2.0 companies would pretend none of this had happened.
The “bigger problem” I allude to is the Google juice Valleywag has accumulated. Sooner or later that post is going to end up ranking as high, if not higher than Tabblo, and it’s going to rank pretty high on a search for the publicist. As many companies are discovering these days, to their regret, Google is forever.
So now what? Should Tabblo take advantage of the free publicity and call off the embargo and just let anyone and everyone write? Or should they stick to May 15?
I’m going to put my readers to work on this one… what would any of you do if you were the agency or the client in this situation?

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