Speaking of significant dates, it was sometime earlier this month that this blog celebrated its fourth anniversary.
I had already been blogging for a couple of years at another location but the convergance of media, marketing, public relations and social media was too tempting a target so I abadoned my career as a daddy blogger and (if I’m not mistaken) I became PR blogger number 140-something.
Back then you could count all the significant marketing bloggers on your hands and toes. Now … well you know.
Here’s one of my early posts, where I think I really started hitting my stride.
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The most obvious question – how do I find the blogs / bloggers I need to be following – is one that doesn’t really have a clear answer. ReadWriteWeb has a round-up of the most frequently used sites for finding niche blogs – any one of the sites listed is a good place to start.
But the real work comes from following a couple of blogs and seeing who they link to and follow. And then gradually you will know who the authorities in any given field are, and conversly who the gasbags are.
It takes time, I know, but nothing worth doing is worth doing sloppy.
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